In reality most insurance agencies lose money on their websites, even if they invest a substantial amount of money. Money One agency owner in Pennsylvania spent more than $50,000 for an insurance digital marketing system that was essentially a complete waste of money.
His website was graphically appealing, but the lead generation results were disastrous. His $50,000 insurance digital marketing system generated a total of $5,000 in commissions in four years for his agency! One day after he cancelled his agreement with that particular company they shut off his website that he had spent so much money on.