Insurance Lead Generation

Online Lead Generation-The Three Methods

What is the most effective online lead generation method today?   There are three principal methods for insurance lead generation using your insurance agent website.   I produce a video that is posted below that highlights the three principal methods. 

  • Pay Per Click Insurance Advertising
  • Google Plus Pages (formally Google places )
  • Organic Search Engine Placement

What Method is Best?

That question is best answered when we break down based on the distribution channel. Most insurance agencies will not be able to afford a sustainable pay per click campaign because of the sheer cost of pay per click.

Pay per click means that if someone clicks on your advertisement you are charged the pay per click fee.